Late Tuesday night dealers around Chicagoland received the sad news that local sales rep Larry Lorenz passed away on Monday. Larry had been an independent rep in the area for over 20 years and had earned the nickname “the Legend” because of the relationships he’d established both with his dealers and his product companies. At Prairie Path Cycles they were always happy to see Larry walk through the door and he consistently went above and beyond the call of the duty- which just a couple weeks ago meant sticking around the store and eating Mexican take-out at 10pm while he stayed to help check in an order.
Larry was also a strong supporter of the local cycling scene and many of the products that local clubs rode or that were used for prizes at races came from Larry. The companies he rep’ed had supported the ABD Cycling Club since 2003.
For the past several years Larry was the rep for Serfas, Profile, Shimano, Bellwether, Yakima, and others. He had also been a rep for Voler clothing and Sinclair Imports during the years many local clubs started using Voler clothing and rode Carnac shoes. At Interbike last year Serfas even unveiled a model of sunglasses named the “Legend” in honor of Larry.
Larry, you will be missed.